Jurerê Internacional is the most luxurious, master-planned, and exclusive residential district in Florianópolis. Inspired by upscale Miami coastal enclaves, it features wide tree-lined boulevards, mansions without high perimeter walls, sophisticated open-air shopping, and calm, warm waters.
📍 Size and security: Jurerê covers approximately 8 km² with a resident population of around 5,000 residents. It is equipped with private 24/7 security cameras, vehicle license plate scanners, and dedicated patrol cars.
Beach & Sea: Calm Waters for Families and Yachts
Located in a sheltered northern bay, the sea here is vastly different from the open Atlantic:
- Virtually no waves: The water is clear, flat, and warm, making it the safest beach on the island for toddlers and relaxed ocean swimming.
- Jurerê Open Shopping: An open-air pedestrian promenade running through the heart of the district with boutique stores, cafes, playgrounds, and weekend live music.
- Ponta Grossa Fortress: A historic 18th-century Portuguese fortress located at the western tip with panoramic bay views.
Pros and Cons of Living in Jurerê
✓ Key Advantages
- Safest neighborhood in Florianópolis with 24/7 private security
- Pristine, calm sea ideal for children without surf waves
- High-end infrastructure, bilingual school, and private medical clinics
✗ Things to Consider
- Highest real estate purchase and rental prices on the island
- Feels quiet and partially empty during the winter months
- 30–35 minutes away from downtown Centro and south surf spots