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Jurerê Internacional
Luxury, Miami-style, Exclusive🛡️ Safety RatingExcellent
💰 Avg 1BR Rent6,000 - 12,000 / month
✓ Key Pros
- Extremely safe and clean streets
- Beautiful calm sea (great for swimming)
- High-end restaurants
✗ Potential Cons
- Extremely expensive
- Very quiet in the off-season
- Far from Lagoa nomad scene
📸 Neighborhood Gallery
Jurerê Internacional is the most luxurious, planned, and exclusive district in Florianópolis. Designed in the style of Miami Beach, it features wide clean avenues, mansions without fences, high-end beach clubs, and calm, warm waters perfect for families and yachts.📍 Size and population: Jurerê Internacional covers approximately 8 km² with a resident population of around 5,000 people. During the peak summer season (December to February), this number multiplies as wealthy tourists from São Paulo, Argentina, and Europe rent luxury villas, bringing the area to life.
The Beach and Fortress: Calm Sea and Historical Heritage
Jurerê beach is located in a protected bay in the north of the island, which gives it a distinct character:- Calm and warm sea: Unlike the southern beaches, Jurerê has almost no waves. The water is warmer, clear, and shallow, making it the best beach on the island for swimming with young children, stand-up paddleboarding, and jet skiing.
- Yachting and Marina: The calm bay serves as a natural harbor. Luxury yachts and motorboats anchor close to the shore, especially during summer parties.
- Historic Fortress (Fortaleza de São José da Ponta Grossa): Located at the western end of the beach, this historic fortress built in 1740 offers beautiful colonial architecture, historical exhibits, and stunning views of the northern bay.
Lifestyle: Beach Clubs, Open Shopping, and High-End Luxury
Jurerê Internacional was developed based on a strict urban master plan, resulting in a highly organized, safe, and prestigious environment:- U.S. Suburban Vibe: The streets are exceptionally clean, wide, lined with palm trees, and features luxurious contemporary villas. There are no high fences or barbed wire, creating a very open, suburban feel unique to Brazil.
- Jurerê Open Shopping: An open-air promenade running through the center of the district, featuring cafes, high-end boutiques, health food stores, pharmacies, and open-air play areas for children. It serves as the neighborhood's main social hub.
- Exclusive Beach Clubs: Famous venues like Donna, Cafe de la Musique, and Acqua Plage offer day-parties, fine dining, and champagne lounges directly on the sand, attracting celebrities and high-net-worth individuals.
Infrastructure Features for Living
Jurerê offers top-tier safety and premium services, but is far from the central bohemian nomad scene.| Parameter | Jurerê Infrastructure Features |
|---|---|
| Housing | Luxurious. High-rise buildings are limited to 3-4 floors, mostly containing high-end condominiums. The rest of the area consists of large, custom-built single-family mansions. Prices to rent or buy are the highest on the island. |
| Logistics & Transport | Good road connectivity. Connected to Centro via the modern, double-lane SC-401 highway. Drive time to Centro is about 25-30 minutes, and to the airport about 35-40 minutes. Traffic is generally smooth, except during peak summer beach hours. |
| Safety | Exceptional (Best on the island). Features its own private security patrols, integrated surveillance camera network, and active policing. Residents walk completely relaxed day and night. |
| Commerce | Premium. Features high-end boutiques, organic markets, and gourmet supermarkets (Imperatriz Gourmet). For major emergency hospitals or specialized public services, residents commute to Centro (25 mins). |
🏨 Where to stay: The luxurious Il Campanario Villaggio Resort offers premium service in a Mediterranean style right next to Open Shopping, while Hotel Jurerê Beach Village sits directly on the calm beachfront.
Pros and Cons of Moving
Why choose Jurerê:
- Unmatched safety: The safest urban environment in Florianópolis, ideal for children to run around.
- Cleanliness and planning: No chaotic construction, garbage, or unpaved streets. Perfect infrastructure.
- Calm sea: Excellent for swimming, water sports, and boating.
- High-end amenities: Clean walkways, gourmet dining, and top-tier gyms.
What to be prepared for:
- Extremely expensive: Real estate, dining, and daily shopping cost significantly more than anywhere else on the island.
- Off-season quietness: Between May and October, the district feels very quiet, and many seasonal shops and beach clubs close.
- Nomad distance: Far from the creative expat and coworking hub of Lagoa da Conceição.
Summary for the portal: Jurerê Internacional is the ultimate choice for wealthy expats, families with children, and retirees who want maximum safety, clean planned streets, and a calm sea, and are willing to pay a premium price for a resort-like lifestyle.